Punaluu has several translations, all relating to water: “diving spring, coral dived for, spring in the sea of cool fresh water.”  The region is endowed with plentiful water flowing from many different streams, established into irrigation systems that have sustained many farming generations.

Historically, lands in Punaluu were utilized for kalo, rice and then sugar cane. Kamehameha Schools owns approximately 60 percent of this area and manages the agricultural, commercial, residential and conservation lands in Punaluu. Today, farming continues; vegetables, fruits and other local produce contributes to the local and farmers markets on Oahu. There are fee simple oceanfront properties and residential homes, along with farm lots and mountain side retreats.  It is pure magic here and exudes Old Hawaii.